Lauren Mahoney . Creative Director & Design Leader
Lauren Mahoney Creative Director & Design Leader
Building brands with strategy, craft and collaboration.
Projects In Progress
Previously Director of Creative at Culture Amp. Currently available for freelance projects and new opportunities.
How I can help:
Creative Direction
Guiding end-to-end creative direction for projects launching a new idea, marketing initiative or brand story across customer and community touch-points.
Brand Strategy
Shaping how a brand shows up in the world—from positioning and visual identity to ensuring every touch-point reinforces a distinctive story at scale.
Team Leadership
Partnering with leadership teams to ensure brand and creative are meaningful drivers of business objectives and growth. Setting a vision, building the beat of a creative team, curating talent, connecting disciplines and coaching creatives as they bring ambitious projects to life.
Design Systems
Developing and documenting brand systems that guide consistency and creative coherence across channels, markets and teams to maintain brand integrity and quality, while also allowing for adaptability and cultural relevance.
Creative Workflows
Designing frameworks, tools and processes to get the best out of creative teams—ensuring more time for high impact work that matters. Leveraging AI where it makes the most sense.