Lauren Mahoney — Creative Director & Design Leader
Lauren Mahoney — Creative Director & Design Leader
Lauren Mahoney Creative Director & Design Leader
Building brands with strategy, craft and collaboration.
Projects In Progress
Previously Director of Creative at Culture Amp. Currently available for freelance projects and new opportunities.
How I can help:
Creative Direction
Partnering to build a contemporary identity and brand expression for a business or project ecosystem. Guiding end-to-end creative application across key moments and channels.
Brand Strategy
Partnering to define a brand story and the vision for how it could scale or evolve in alignment with business objectives. The foundations, purpose and guiding principles.
Team Leadership
Building the beat of a creative practice, curating talent, connecting disciplines and coaching creatives through project lifecycles. Guiding cross-functional collaboration and nurturing team culture, experimentation, perspectives and learning.
Design Systems
Developing and documenting brand systems to guide consistency and creative coherence across channels, markets and teams to maintain brand integrity and quality, while also allowing for adaptability and cultural relevance.
AI & Creative Workflows
Designing frameworks, tools and processes to get the best out of creative teams. Leveraging AI where it makes the most sense and creating space for higher impact thinking and purposeful work.